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Why isn't The Dubbook as easy to use as e.g. Instagram?

Because I don't have millions of dollars available to pay professional programmers to code something like Instagram or Facebook.

I am doing this in my spare time and I'm not even a programmer.

Also, I have different social media platforms combined here, so it's automatically more convoluted. However, I believe that it's not that difficult to navigate, especially since there are no ads or other distracting things placed around the site, so it's very clean and clear with open space all around.

Yes, you need a bit more understanding on how to do posts here, but at the same time, you can make them look shinier than on Facebook or Instagram, because you can customize the texts, at least to a certain extent.